Axis Communications has helped solve one of the largest challenges within the surveillance industry today with the launch of its new experience centre to educate on the potential for IoT technology, brought to life in an interactive environment. Axis now offers engaging experiences around the intelligent applications available through IP camera technology in their new centre – the largest and most advanced of its kind in the UK.
The Axis Experience Centre is designed to bridge the current education gap between the capabilities of the technology on offer and the perception of surveillance technology as solely for security. On show are the variety of technologies that contribute to greater levels of business intelligence, big data and analytics, succeeding in increasing merchandising effectiveness, safety, and overall return on investment (RoI) in simulated real-world situations. As cybersecurity tops the news agenda, Axis experts are also on hand to discuss how a holistic approach to security can protect increasingly networked environments.
Showcased at the centre are surveillance technologies such as sound identification, intrusion detection and access control systems, as well as analytic innovations such as people counting and occupancy tracking, designed to assist with business intelligence and marketing effectiveness. Attendees at the launch found Axis’ Dark Room particularly immersive, highlighting the capabilities of IP camera technology within dark and low-light environments such as tube stations and warehouses at night. This demonstration utilised AXIS Lightfinder, Thermal Imaging, and Wide Dynamic Range (WDR) technology to showcase how varied light levels can still produce broadcast quality images.
The new Experience Centre, opened by Martin Gren, Axis’ Co-Founder and co-inventor of the IP camera; Atul Rajput, Regional Director for Northern Europe; and Bodil Sonesson, Vice President of Global Sales; is designed to provide partners, resellers, installers and customers the right information and tools to thrive in the modern surveillance industry. Tying in to Axis’ recent celebration of its 20th anniversary in the UK, the launch reasserts its dedication to British markets and its drive towards enabling a smarter, safer world.
