Securitas has announced that it has been awarded Business Superbrands status for 2018.
Tracking and celebrating the UK’s leading brands since 2001, the Business Superbrands are identified by surveying 2,500 business professionals from across the UK and a voluntary Superbrands Council, comprised of leading business-to-business marketing experts.
The process, managed by The Centre for Brand Analysis (TCBA) in partnership with Research Now SSI, saw just over 1,500 brands from across 62 categories judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.
Britt Lindqvist, Global Brand Manager at Securitas AB comments: “We are very proud to achieve Superbrands status in the UK. Our global Securitas brand is centred around our brand purpose and values of integrity, vigilance and helpfulness. Our brand purpose is the promise we make to our customers – to keep their people, property and assets safe.
“We know security, we understand risk and how it affects our customers and the industries they operate in – we differentiate ourselves through our brand values and promise.”
Craig Robb, Chief Commercial Officer at Securitas UK comments: “Technology and customer needs are evolving. Securitas is at the forefront of innovation, moving the industry towards predictive security by harnessing ‘big data’ to provide intelligent, pro-active solutions. Through a blend of people, technology and knowledge, we are changing the perception of the security industry and business recognition by Superbrands is a reflection of this.”
Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands comments: “In a year where Brexit has dominated British press and there is a sense of foreboding threatening to take over, we’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the B2B space has become fiercer than ever before, so gaining or retaining Superbrand status is a notable achievement. Each and every Superbrand should be proud of the efforts they have put in over the past 12 months that have led to this accolade.”
