Amazon completes Ring acquisition to accelerate into security market

Amazon and Ring have confirmed that Amazon’s acquisition of Ring is now complete. The two companies will work together to accelerate Ring’s mission to reduce crime in neighbourhoods with affordable, effective home security products and services, so more customers can see, hear and speak to people on their property from anywhere.

“Our mission to reduce crime in neighbourhoods has been at the core of everything we do at Ring,” said Jamie Siminoff, CEO and Chief Inventor of Ring. “Together with Amazon, we will accelerate our mission dramatically by connecting more neighbours globally and making our security devices and systems more affordable and accessible. The entire Ring team is excited to continue working hard to create products and services that bring real benefits to people’s lives and build safer communities for all our neighbours.”

To kick start this commitment, Amazon and Ring have already dropped the price of the popular Ring Video Doorbell. Ring’s Video Doorbell has been effective in reducing burglaries in neighbourhoods by as much as 55 percent, according to a LAPD pilot programme. Now, with Amazon’s aim to deliver premium products at non-premium prices, the two companies can help make peace of mind at home a reality for more neighbours than ever before.

“Ring’s talented team has invented home security products and services that customers love. We’re excited about their work, their products and their mission, and look forward to teaming together to keep delivering for customers,” said Dave Limp, SVP of Amazon Devices and Services. “And this is just the beginning – we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighbourhoods.”

Amazon’s relationship with Ring began in 2016 through the Alexa Fund, the company’s investment arm to support companies with cutting-edge technologies that are innovating with voice. The investment provided a strong foundation for Ring to be able to lean into new Alexa APIs and capabilities, and develop a new Alexa skill that allows customers to use voice to view camera feeds directly from the Echo Show and Fire TV.