Godrej Security Solutions has unveiled its latest campaign ‘Desh Ki Tijori’ with brand ambassador Ayushmann Khurrana. As per the company, the campaign highlights the brand’s legacy and how it’s on a path of constant innovation.
Additionally, as a part of their marketing campaign, the company has designed a smart van that looks like a ‘locker on wheels’. The vehicle houses their latest innovations from home cameras, CCTVs and a range of digital lockers among other home security solutions.
Talking about the campaign, Pushkar Gokhale, senior vice president and business head, Godrej Security Solutions, said, “We have taken this initiative to create a life-sized, mobile smart home locker – a compelling proposition designed to educate users about the significance of home security and safety. This concept unfolds a furnished home interior, serving as a dynamic showcase of our comprehensive home security solutions including home lockers, video door phones, CCTV cameras and alarm systems.”
The company claims that the immersive experience will allow users to get a firsthand look of the products as the team of dedicated sales consultants will assist and advise the customers in selecting the home security products. Moreover, the smart home inside the Van represents an initiative that is aimed at inspiring and guiding homeowners toward adopting smarter home security solutions and prioritising home security.
“I remember an old ‘tijori’ that my family had and it was seen as the epitome of securing valuables in the house. Today, as I want more tech enabled and digitally savvy products I am so glad I can still trust a Godrej ‘Tijori’ for my ‘peace of mind’ but only I have a very cool digital locker with biometric scanners. This is exactly what today’s campaign is about, that the tijori or the Godrej home locker has constantly been evolving,” Ayushmann Khurrana added.
