CP PLUS, bagged the prestigious Secona Shield Award for the category “Safe Bank of the Year” at the Secona Shield Awards 2016. The award is dedicated to acknowledging and recognizing efforts, hard work and excellence of eminent individuals and organizations in their field of security & safety.
The CP PLUS campaign – ‘Uparwala Sab Dekh Raha Hai’ bagged the coveted Silver Abby, an Oscar equivalent in the world of advertising, at the GoaFest this year. The campaign is currently making waves pan India, and has clocked in a record viewership and recall value.
“It was an honor to have received the prestigious Secona Shield Award. South Indian Bank is among the reputed Indian banks, and we are happy that we were able to help them secure their premises. It was one of our major projects: challenging, yet an enriching experience”, said Mr. Anupam Sah, Marketing Head – CP PLUS, who was there with his team to receive the award.
“The ‘Uparwala Sab Dekh Raha Hai’ campaign was very important for us. Surveillance was an underrated subject in India, yet immensely important. We needed to be disruptive in order to get the message across. It took us months of planning, strategizing, and reviewing. In the end, it was all worth it when the campaign secured an overwhelming response”, said Mr. Yogesh B. Dutta, COO, CP PLUS.
The campaign aimed to create awareness about the brand in a unique way. It addressed some very common, everyday issues faced in life – ragging in college, eve teasing, notorious house helps, and how surveillance cameras could capture them all. Moreover, the choice of the tagline “Uparwala Sab Dekh Raha Hai” was the cherry on the pie – it helped the brand secure a unique place in the minds of its audience.
CP PLUS stole the show at the Security & Safety exhibition SECUTECH. Spread over a wide area, the CP PLUS booth saw a generous display of some of its high end technologies. Among the ones on display were the Coral Series cameras with HDCVI, 3i Home automation solutions, EzyKam smart cameras, HDx high definition coaxial cameras, Biometric Attendance Solutions, Intrusion Alarms, Multi-tier security solutions, Mobile vehicle surveillance solutions, Hyper WDR cameras, Nigh Vision cameras, and 4K Ultra High Definition cameras.
Post the show, Mr. Yogesh B. Dutta expressed his contentment saying, “SECUTECH has always been action packed; we had a great show this year too. The response we received was overwhelming – individuals visiting our arena took interest in our technologies, and were keen to know more, which was immensely encouraging. Perimeter & Physical Security, Safety Designs in Buildings, and Home automation were our prime focus areas for the event.”
