CP PLUS recently took a step forward by changing its tagline to ‘Security Made Simpler’. Replacing the earlier tagline of ‘Enhancing Vision’, the new tagline emphasizes the company’s motto of bringing world-class, reliable and durable security solutions that offer true value for money. It positions the brand as cutting through the jargon and myths associated with surveillance to make it a people-friendly concept.
Yogesh Dutta, COO, CP PLUS India said, “The Indian security market is full of unorganized and fly-by-night players, who charge unreasonably high prices for their products, and that too without offering any service or after-sales support. This hampers the growth of the industry as a whole and manipulates the perception of people regarding video surveillance. With our new tagline and all the efforts that we are putting into living up to it, we wish to carve a niche place for ourselves in the market.”
The brand new tagline of CP PLUS is aimed at reaching the masses, defying the convention that video surveillance is a prerogative of elite society and high-class businesses. It endeavors to deliver on its value proposition of world-class performance at reasonable cost. With the tagline of ‘Security Made Simpler’, the brand aspires to make its cutting edge and aesthetic products accessible to every customer, at home or office further reinforcing its supremacy in the realm of advanced security solutions in the Indian consumer mindspace.
